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各位大神 求帮忙检查语法错误 跪谢!!!

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616748792 发表于 2017-4-27 14:15:47 | 显示全部楼层 |阅读模式
With the globalization of the world, tourism has been developing rapidly, and hospitality industry being an important role in the process of tourism. Presently, the tendency of hotel’s requirement has presented diversity and complicity, and that makes the hospitality competition becoming more and more fierce. Except the insufficient construction of hotel’s brand, limitation of marketing strategy, and other problems, they also lack of attention with relation between customers and hotel, especially the language tactic and appropriateness of language in the process of communication. This thesis took Brown&Levinson’s Face Negotiation as theory, and in light of SWOT analysis, which analyze and compare marketing strategy, language techniques and other aspects between economy hotel at home and abroad. Marketing strategy is for attracted customer living in the hotel, however, language techniques is for gaining customer royalty. In the past, most scholars are made the study based on economy theory, but rarely based on the cross-cultural theory. This paper took Brown&Levinson’s Face Negotiation as theory and on the basis of previous research, which is a new attempt in the study of economy hotel. and it will provide a new aspect for the study of economy hotel.
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